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Friday, February 26, 2010

The Virtual Revolution


If you’ve not already been watching The Virtual Revolution on the BBC, catch it on the iplayer. It is a really interesting investigation of how the World Wide Web is transforming almost every aspect of our lives.

http://www.bbc.co.uk/iplayer/episode/b00qx4vy/The_Virtual_Revolution_The_Cost_of_Free/

Dr Aleks Krotoski is joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web.

She tells the inside story of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how Google forged the business model that has come to dominate today's web.

Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices.

On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.

Because we all need a bit of perspective...


Really simple thought, beautifully executed. Press play and slide through the universe from the smallest to the biggest entity. Interesting and educational! Check it out here

Thursday, February 25, 2010

Ikea Kitchen Squad

A real life makeover advert using real people (well at least one real person). Interestingly it seems anyone who is representing Ikea be it the presenter or the squad themselves seem almost like they are taking the piss out of the whole situation. Still, a nice example of how a brand can bring real joy into the lives of people through their products and advertising.







Campaign website here

Wednesday, February 24, 2010

Hawkpanther TV campaign for Dante's Inferno



This seems to be getting a lot of compliments from gamers. They really like the humour used in engaging them, the only hint towards Dante's Inferno is the page redirect off the tab 'Hawkpanther system' to the games website. Read about the entire campaign here.

Site here.

Tuesday, February 23, 2010

Something James found....

Some nice online work for Wrangler. Check it out here

Monday, February 22, 2010

Hidden advert for Dante's Inferno


Targeting the hardcore!!

The image is hidden in Digg's source code. Similar images were also placed on a few other sites. Each ad contains a password; collect all of them and enter them at hellisnigh.com (currently down) for something -- which obviously can't be very good for the humankind -- to happen.