A good example of a social media campaign

The 3 simple rules to social media of make something interesting, useful and something people want to talk about seem to be adhered to by 3. Their party campaign seems to be working well. Have a look here.

It's all about the Buzz..

Determined not to be left behind in the social media revolution, Google officially launched a new product called Google Buzz yesterday.
Google Buzz was presented to the media by Bradley Horowitz, Google’s vice president for product management. With the creation of Google Buzz – the integration of status updates and media-sharing technology into the Gmail interface- Google hopes that Gmail users would be spending more time on Google’s sites instead of going to other social media sharing sites like Twitter, Facebook or FriendFeed.
Google Buzz was also officially announced in the Gmail blog earlier today.

Today, we’re launching Google Buzz, a new way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there’s nothing to set up — you’re automatically following the people you email and chat with the most.

BIG ADS - Superbowl 2010 Collection

OK, this is not the most inspiring post but anyone with a faint interest in marketing should spend some time checking out how some of the biggest brands in the world spend their spare millions.

The complete easy to view playlist is here http://adage.com/superbowl10/article?article_id=141954

As you can see some are better than others, with some being really poor, and even in poor taste... but, considering you have a pretty much captive audience of beer swilling males, some of these brands are going to reap the rewards - whether that's through massive sales or it could be that their ad becomes the stuff of legend and is talked about for years to come. Both are equally positive outcomes.

Bonus Fact 1: The Google TVC was originally meant for online broadcast only, but it was so popular on the web that Google decided to expose it to the Superbowl audience as well (at a considerably higher cost).

Bonus Fact 2: The 2010 Superbowl was the most watched TV program in American history, overtaking the previous record holder, the final episode of M*A*S*H in the early 80s.

Welcome to Wink wink, nudge nudge

The ambition of this blog is simple. We want to create a place where we can all share and discuss interesting content we find online with the sole objective of making us all a little more clued up on the things going on around us.

From the worlds of advertising, marketing and everything entertainment to become a wealth of inspiration to continue to push all of our work in 2010 and beyond.

Enjoy.